Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Why do you choose to buy products or services from certain businesses? It’s because you’ve built trust with them from different sources. We don’t just randomly pick a business by “Eenie Meenie Miney Mo” (OK maybe sometimes), but majority of the time we build a relationship with them through the information we receive from friends, family, social media, ads, or their website. Testimonials and other people’s experiences are the main force behind us trusting a business.

Have you recently started a blog and are struggling to think of topics for it? Have you had a blog for a while that was going well but now you’re stuck with writer’s block or run out of inspiration? I know how you feel; the same thing has happened to me. Which is why I have done the research and written a simple and easy guide on where you can find great topics for your blog.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Social media profiles work perfectly well with your website to promote your online business. Using links on your website plays a major part in its search engine rankings. Google for example will automatically associate your social media pages with your company when recognising the links on your website. There are a number of ways to integrate your social media presence onto your website.

Website content is all the written text you see on each page of a website. This information serves two main purposes.

The first is to educate the user about the website they are viewing, as well as to inform then of the products and services available to them.

The second purpose is to provide text and paragraphs with substantial keywords that relate to your business product or services so that search engine crawlers can look for the user keywords when crawling your website.

Copywriting is all the text you see written on websites, marketing brochures, letters and any other product. The use of copy varies from general information about products and services to attention grabbing advertising sales campaigns.

Basically, a copywriter is someone who is trained to write passages of text in a specific way that is designed to effectively communicate, captivate, educate, sell to or advise the reader about the product or service they are using.